We are familiar with social media monitoring tools based on keywords / hashtags. Now let me introduce Geofeedia that monitors based on location first and then using other parameters.
According to Geofeedia’s website, it is a ‘location based social media monitoring platform that lets you search, engage, and analyze real-time social media content from anywhere in the world — with a single click’
Image Source: http://bit.ly/1MRyJWX
Unlike usual social media listening tools, Geofeedia runs the search first by location rather than by keywords or hashtags. Thus you get more hidden data based on locations that enable you to
- Archive and retrieve data anytime anywhere from the cloud
You can request a demo by clicking here.
Therefore whether to get situational awareness in a crisis, maintain public safety at events or generating leads for sales at retail outlets, Geofeedia provides users with the most actionable intelligence in real time.
I have also published this article on LinkedIn at http://linkd.in/1JZnMoL