Before stressing the importance of Social Media Marketing (SMM), let me just explain in a simple manner, what Social Media actually is, and later on try to explain the SMM.
Social Media represents the online tools that enable you to interact in one-one, one-many and many-many conversational format deviating from usual one-way broadcasting options offered by media. The real-time, borderless interaction offered to participants provide an opportunity to establish a brand for individual / company.
Often times I have come across people asking whether SMM has replaced Internet Marketing, SEO. My humble opinion is that SMM has not n will not replace internet marketing but will compliment it.
In spite of SMM. Companies and individuals should have their website to present their products / services in a detailed manner. Even now most of the prospects search the web using keywords to identify their requirements. Hence SEO must be implemented to occupy the first few positions in search engines for specific keywords.
But after zeroing in on individuals / companies for their requirements, the prospects would like to find out the credibility of the individuals / companies offering such services or products. Here, Social Media plays an important role as it provides an opportunity to endorse the product / service. The recommendations offered, speak for the credibility of the product / service.
Therefore when business owners implement both SEO & SMM they can not only come in first few positions for relevant keywords, they can be assured that through SMM, they have established their brand.
PayPerClick can be implemented for immediate visible results while Organic SEO can be done for ensuring results for relevant keywords.
SMM can be implemented by effective participation in social networks. The main ones being,
Through these Social Media Networks one can
1. Establish Branding (matching with website)
2. Increase Traffic (create targeted traffic)
According to recent figures by CNN.com/technology, the population of Facebook was over 300 million, nearly as large as
Since web 2.0 has made the world a flat one, getting traffic from different parts of the world plays an important role if your business caters to their requirements. Hence all business owners, experts, offering services in medical, legal, IT etc should start implementing SMM to realize its full potential for professional success.
The video embedded shows how SMM can be implemented to promote business.