I had been saying in the past that using Twitter for establishing branding, dialogue with the customer is a must as it offers real-time way of interaction with your users. Similarly in higher education sector too, various studies have confirmed the usefulness of Twitter as an educational tool.
The section ‘Using Twitter in the Classroom’ in the article ’50 Terrific Twitter Tutorials for Teachers’ confirms the above point.
Since BING and Google have decided to include tweets from Twitter in their search results, the search results for keywords would yield real-time results.
Bing Twitter (shown below) in Beta form can be accessed by clicking here.
It enables you to share the tweets too!
The arrow enabling you to pause or let you view relevant tweets in due course of time.
Just like Bing Twitter, Twoogle offers real-time search results along with web results.
Twoogle enables you to have the results in following forms:
- Tweets from Twitter when you click ‘t’
- Web results when you click ‘g’
- Both side by side when you opt for ‘I’ or ‘enter’.
The entry of Bing Twitter and Twoogle definitely makes tweeting all the more important. If your Twitter name somewhat coincides with your domain expertise, then you stand to gain from these real-time search engines.
The following screenshot shows the results from Twoogle when you type ‘ELnSMediaExpert‘ my user name J
Hope you’ve realized the importance of social media marketing / learning for your company /institution.
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