I am sure to promote your business you’ll all be implementing social media marketing (SMM) along with SEO and SEM. My question is, have you explored the following features?
- Posts in Google business page
- Moments in Twitter
- Story in Facebook, Instagram
The updates through these features are ephemeral in nature but stand out separately. First let me explain how to create Posts in Google business page.
First visit your Google My Business (GMB) page and notice ‘Posts’ on L.H.S. and click. If you have created some posts they will appear or you’ll be shown a section to create one as shown below.
Click the section ‘Write your post’ and you’ll be shown a webpage as shown below.
Upload your image, give a brief description using relevant keywords and select either an ‘event’ or ‘button’ option.
I am going to show by clicking the ‘button’ option. The various possibilities shown in following figure appear, when you select ‘button’. You can select an option relevant to you and give the required URL. Now preview your post and publish if satisfied.
These posts will show up in Google search as well as in map results. These posts will last for a week and then, usually on 6th day, you’ll get a notice about it so that you can create a new post. These posts allow you to showcase your products, promote an event and offer a one click path to connect with your prospects / customers.
Similarly Facebook and Instagram have introduded the story feature. You can create your story for your Facebook / Instagram business page in the form of image / video from your smart phone.
If you are interested in learning, how to create FB stories, then click here.
This live stream feature allows you to promote your products / services / events easily. You don’t have to worry about cluttering other person’s news feed. Due to Facebook’s algorithm, you can’t be sure that everytime you post a live video or update your status, that’ll be seen by others. But these stories, simply stand out and if you really create a story that will add value to customer then you stand to gain definitely by exploring this feature.
The same advantage goes with Instagram. Depending on the presence of your target audience you can promote your business in FB or Instagram or or in both.
For someone interested in creating Instagram stories, can click here.
If you are intersted in creating and sharing great Twitter ‘Moments’ on Twitter, you can read my blog post titled ‘Sharing Great Moments on Twitter’ on LinkedIn /Pulse by clicking the hyperlink.
These features will enable you to stand out separately without having to bother about regular feeds where you may or may not be noticed.
Hope you’ll explore these features and succeed in promoting your business.