In this blog post let me explain the similarities and differences between Google Ads and Amazon Ads and finally inform you which one you should use to promote your business.
But still there are few differences between them.
Which one should you use?
It depends on your business goal.
If your intention is to create brand awareness or collect leads, then you should go for Google shopping ads. GSA (Google Shopping Ads) take the viewers directly to your landing page and provide an opportunity to showcase your product along with other products.
Even if they don’t buy it offers an opportunity to capture the visitor’s information by allowing him to subscribe to your newsletter or register for webinar etc
But if your intention is conversion, then you can opt for Amazon Ads as you are targeting a visitor who is already shopping or intend to buy.
Also keep in mind the different controls offered by each of them along with pricing. At Amazon you may have to sell your products at more affordable prize.
Therefore consider your business goal and depending on that choose the right platform by keeping in mind the similarities and differences between them.
You can access the following infographics related to this topic by clicking the hyperlinks: