EduTek n Social Media Advisor

Create Your Google+ Branded Page

Google+ now lets you create your branded / business page.  Creating your Google+  branded page is simple. Just follow the video for instruction and it’s as simple as that.

 

I’ve created mine at https://plus.google.com/117910132570041602200/

How about you?

 

TwitSprout 4 Getting Insight into Twitter Performance

I recently joined the beta of TwitSprout and liked the colourful metrics that delivered insight into the performance of my account.

You can access the Twitter performance of my account @ELnSMediaExpert by clicking here. ‘The dashboard is available in real-time, compatible with most web browsers, smartphones and looks great on the iPAD!’

Custom branding report for clients can be developed by visiting here.

They welcome user’s feedback and new ideas to improve TwitSprout.You can visit the user voice page to see the new features they would be adding to TwitSprout.

I liked the analytics provided by TwitSprout as apart from providing follower to friend ratio etc, importance is given to Twitter lists and how you influence your followers through that.

You can try their beta at http://twitsprout.com/

Happy New Year 2011

Hi All,

As 2011 dawns on us, I take the opportunity to wish all my readers

 

On this occasion, You can download my Twitter Favorites by clicking ELnSMediaExpert's favorites Tweet Book

Social Media Influencers to Promote Ur Business

In my earlier blogs related to social media I had discussed about promoting through TFLB (Twitter, FB, Linkedin and Blog) and complementing it by implementing SEO. This time I thought I shall introduce Social Media Influencers and how one can use them to create greater awareness about your product or service.

Who are Social Media Influencers?

Social Media Influencers are the people with mass following, have the capacity to influence their followers or fans or subscribers as the case may be in Twitter, Facebook or YouTube. Hence anyone doing business in B2C sector can utilize these influencers to promote their product / service.

How can you identity the Social Media Influencers?

There are certain tools that help you identify the social media influencers. The persons identified as social media influencers should retain their position at least for some time as otherwise the success of the whole process of engaging them to promote the business would not be realized.

Some of the tools used for identifying social media influencers are:

• Infegy Socialradar
• radian⁶
• Synthesio 

Infegy Socialradar: Social Radar collects information from a vast range of sources so as to accurately identify the social media influencer across various channels of the web. It enables you to identify the influencers among various topics important to your business.

radian⁶: It lets you ‘Uncover the influencers in your industry based on weighted metrics you customize, and learn where else they’re active on the social web to strategize the best course of connection and engagement’.

Synthesio: It helps you to identify who is leading the conversations in your marketplace thus enabling you to identity the social media influencer.

The next step is simple. Identify the influencer using any of the above mentioned tools and ask him to promote your products/ services.

The following link suggests how Chevy used influencer strategy to write about their electric car (Chevy Volt)

Targeting Influencers: A Case Study with Chevy Volt  

The following video shows how technology influencers were invited by Chevy to test drive the electric car and experience the ‘wow’ feeing first hand.

Test driving of Chevy Volt by Technology Influencers  

 

 

 

 

 

Services n Products of Advisor2U

View the ‘Services n Products of Advisor2u’ by clicking the video.

My blog in 1st position under 'Consulting' in Alltop

Wow! My blog titled ‘SML (Social Media Learning) & SMM I & II (Social Media Marketing)’ comes 1^st in most popular stories under ‘consulting’ category in Alltop. Check @ http://consulting.alltop.com/

The following figure illustrates the above point as the highlighted one indicates my blog.

 

Thanks for making it popular!

Role of Organic Twitter Optimization in Determining Twitter Grades

Let me first introduce the factors that play an important role in determining Twitter Grades (TG). They are:

 

• Power
•  Reach
• Authority of a twitter account

 

Or in other words, TG determines the quality of tweets sent by you and the influence of them upon others. 

 

The following factors play a crucial role as Twitter Algorithm take note of these things;

 

• Follower / Following ratio – The greater the value better it will be for Twitter Grades (TG).
• Power of Followers – If more people with high TG follow you the better it will be.
• Tweets – Here all the three, quantity, frequency and the recency matter.
• Dialogue – The dialogue you establish also plays an important role in getting higher TG.

 

Let me now come to Organic Twitter Optimization and its role in determining TG. Organic Twitter Optimization, refers to increasing your followers organically by methods such as

 

• Sending tweets of high quality so that they get retweeted.
• By means of getting reference for Follow Friday
• Getting Tagged references
• Sending tweets with # tag, thereby increasing the results for search results.
• Manually following people with high grades relevant to your field, so that reciprocal effect occurs when your tweets are of good quality.
• Getting followers through participation in social networks

 

Building followers by this way takes some time and requires considerable effort from the tweeter, as unless the quality of the tweets are good, he or she will not get much response.

 

But if you do send quality tweets and grow your followers organically, then you stand a good chance of getting good grades.

 

View the result for my case, where my twitter identity is @ELnSMediaExpert

 

The following screenshot shows the result I obtained on 22^nd Sep 09.

 

 

The above page can also be accessed by clicking the link here.

 

 

The figures are not so great. I just had 103 followers and the number of people I follow is 101. But the quality of tweets I send, and the people I follow played a very important role. Since both are good, I got a decent grade of 86/100.

 

This confirms that quality matters and Organic Twitter Optimization, not merely plays an important role in improving your Twitter Grades, but in retaining or improving the grades too!

 

 

Social Media Marketing 4 Business Owners

Before stressing the importance of Social Media Marketing (SMM), let me just explain in a simple manner, what Social Media actually is, and later on try to explain the SMM.

 

Social Media represents the online tools that enable you to interact in one-one, one-many and many-many conversational format deviating from usual one-way broadcasting options offered by media. The real-time, borderless interaction offered to participants provide an opportunity to establish a brand for individual / company.

 

Often times I have come across people asking whether SMM has replaced Internet Marketing, SEO. My humble opinion is that SMM has not n will not replace internet marketing but will compliment it.

 

In spite of SMM. Companies and individuals should have their website to present their products / services in a detailed manner. Even now most of the prospects search the web using keywords to identify their requirements. Hence SEO must be implemented to occupy the first few positions in search engines for specific keywords.

 

But after zeroing in on individuals / companies for their requirements, the prospects would like to find out the credibility of the individuals / companies offering such services or products. Here, Social Media plays an important role as it provides an opportunity to endorse the product / service. The recommendations offered, speak for the credibility of the product / service.

 

Therefore when business owners implement both SEO & SMM they can not only come in first  few positions for relevant keywords, they can be assured that through SMM, they have established their brand.

 

PayPerClick can be implemented for immediate visible results while Organic SEO can be done for ensuring results for relevant keywords.

 

SMM can be implemented by effective participation in social networks. The main ones being,

 

· Blogs

· Facebook

· Linkedin

· Twitter

 

Through these Social Media Networks one can

 

1. Establish Branding (matching with website)

2. Increase Traffic (create targeted traffic)

3. Implement CRM (Customer Relationship Management) and URM (User Relationship Management)

 

According to recent figures by CNN.com/technology, the population of Facebook was over 300 million, nearly as large as US population which is 307 million. This only confirms that people would be using Social Media before buying anything as they rely on user’s experience about the product / service.

 

Since web 2.0 has made the world a flat one, getting traffic from different parts of the world plays an important role if your business caters to their requirements. Hence all business owners, experts, offering services in medical, legal, IT etc should start implementing SMM to realize its full potential for professional success.   

 

The video embedded shows how SMM can be implemented to promote business.

Calculate Your Digital Relevant Presence Using Online ID Calculator

Hi,

I would like to share with you one very important tool, that enables you to determine your online relevant presence. The tool is nothing but Online ID Calculator.

The determination of Online ID using this tool is very simple.

Type the following URL in the browser and you’ll be taken to the webpage shown below. http://www.onlineidcalculator.com/index.php

Type your name and email id and click begin.

 Now you’ll be taken to another page and will be asked to answer 7 questions. The questions asked by the tool are so professional and objective, it really projects the true result for one’s online identity.

I was quite thrilled to know that I am digitally distinctive, which can be verified by clicking here. I got the following congratulatory message:

 “Congratulations. You are digitally distinct!

 A search of your name yields lots of results about you, and most, if not all, reinforce your unique personal brand. Keep up the good work, and remember that your Google results can change as fast as the weather in New England.”

 I was even allowed to don my webpage with the following badge, which I had done immediately. (Check the site here)

In these days of information era, where illiteracy is viewed as not knowing usage of computers and where one is required to learn, unlearn and relearn, establishing a strong relevant digital presence is not merely important but goes a long way in confirming your brand for services you offer.

So why not check your digital presence using Online ID Calculator.

Doesn’t matter if you are not digitally distinctive first time. You can start building your presence and check the results after some time.

 I am reminded of a saying better late than never. This applies to establishing your relevant digital presence too!