EduTek n Social Media Advisor

Adding Vanity URL for Your Google+ Web Page

Today I got the Google+ invitation from one of my friends and just added a vanity URL for that. It is quite simple to get the vanity URL. Google provides your Google+ webpage identity in the form of string of numbers that is quite difficult to remember. Hence you can create a vanity URL that is easier to remember as follows.

gplus.to  enables you to achieve this easily. Just visit glpus.to webpage. The screenshot of the webpage is as shown below.

Decide a nickname for your Google+ web page.  It is better if you select a nick name related to your profession. Since I am a Consultant for eLearning and Social Media Marketing and my website is advisor2u.com, I chose my nick name as Advisor2U4eLnSMM.

Then add your Google+ Id, that is a string of numbers. Foe e.g. my URL for Google+ web page is

https://plus.google.com/106528453610174284802/posts  The highlighted portion of numbers is my Google+ ID.  Add the ID as shown above and click the button ‘add’. That’s all there is to do.

You get your vanity URL. Mine is as shown above, i.e. http://www.gplus.to/Advisor2U4eLnSMM

Do create your vanity URL for your Google+ webpage and Google+ this if you like the blog post.

 

New Pearls of Peartree Consultant - 2

New Pearls have been added to the pearltrees of root tree ‘Consultant’ during 2^nd week of July 2011. The pearltrees that received new pearls are:

• Events
• Management
• Resources 4 Digital Media / Digital Media Resources
• Social Media Marketing

Added a new pearltree ‘Digital Marketing’.

 

New Pearls of Pearltree ‘Consultant’

Between 26^th  June to 1^st July following pearl trees have grown:

1. Educational Technology
2. Education (Teaching & Learning)
3. Management
4. Publishing in iMarketing
5. Social Media Marketing

You can view the grown up pearl trees at http://www.pearltrees.com/consultant

Also new pearltrees ‘Publishing’ and ‘Computer Security’ have been added to the root of the pearltree ‘Consultant’.

 

SEMRush for better Google SERPs

SEMRush is a service that analyzes the positions and the selection of keywords for your domain name. There are more than 80 million keywords for analysis of top 20 American, German, Russian, Spanish, English, French, Italian and a Brazilian version of Google in their base.

 

You can register new and can login using the details. You will get 10 results per request, 10 queries per day. If you feel the shortage of data for analysis, then you can upgrade here: http://www.semrush.com/prices.html.

The following is the screenshot for the domain name adobe.com I just chose Adobe as I have tested and used their products and quite like them since we use them often in eLearning industry.

 

Click on the different types of reports such as Google keywords, Adwords keywords etc available on the L.H.S. under the title ‘Reports’. You can find out the Google keywords, Adwords keywords, who your competitors are in Google and in Adwords.

When you click Adwords Ad texts, you get adobe.com's unique Google AdWords Ads copy.

Therefore in order to successfully promote your site both organically and in Google Adwords you can give a try for SEMRush as it is worth exploring. On the downside, SEMRush uses Google SERP results. They have not taken other major search engines like Bing and Yahoo into account.

 

VIP at womenstatus.in

 

I am featured as VIP of Today (24 Sept. 2010) at www.womenstatus.in

The screenshot can be viewed at http://bit.ly/bQ0DAo

Interactions from Linkedin connections for this achievement can be accessed by clicking here.

Services n Products of Advisor2U

View the ‘Services n Products of Advisor2u’ by clicking the video.

Social Media Marketing (SMM) & SEO

I have been saying about the importance of Social Media Marketing (SMM) and how it should be complemented by SEO. My earlier blogs related to SMM are:

· SML (Social Media Learning) & SMM I & II (Social Media Marketing

· Real-time Search Using Bing Twitter and Twoogle

· Social Media Optimization

· Role of Organic Twitter Optimization in Determining Twitter Grades  

· Social Media Marketing 4 Business Owners

As I have been saying, I have been participating effectively in various networks such as Linkedin, sending tweets regularly on Twitter and updating my status in social networks such as Facebook, Ning and other networks.

These participations followed by SEO have enabled my websites Advisor2U and blog EduTek n Social Media Advisor to occupy first few positions in first page of major search engines such as Bing, Google and Yahoo.

I have done a comparative study of analyzing the results for various keywords on two different dates separated by almost 6 months. The results confirm that effective SMM complimented by SEO not merely enable you to retain your earlier positions but enable you to achieve even better results.

The comparative analysis of my websites and blog can be accessed by clicking the following hyperlink ‘Progress of Advisor2U’s Websites & Blog’  or Download Progress of Advisor2U

Do share your experience if you’ve implemented SMM & SEO for your website.

Social Media Marketing 4 Business Owners

Before stressing the importance of Social Media Marketing (SMM), let me just explain in a simple manner, what Social Media actually is, and later on try to explain the SMM.

 

Social Media represents the online tools that enable you to interact in one-one, one-many and many-many conversational format deviating from usual one-way broadcasting options offered by media. The real-time, borderless interaction offered to participants provide an opportunity to establish a brand for individual / company.

 

Often times I have come across people asking whether SMM has replaced Internet Marketing, SEO. My humble opinion is that SMM has not n will not replace internet marketing but will compliment it.

 

In spite of SMM. Companies and individuals should have their website to present their products / services in a detailed manner. Even now most of the prospects search the web using keywords to identify their requirements. Hence SEO must be implemented to occupy the first few positions in search engines for specific keywords.

 

But after zeroing in on individuals / companies for their requirements, the prospects would like to find out the credibility of the individuals / companies offering such services or products. Here, Social Media plays an important role as it provides an opportunity to endorse the product / service. The recommendations offered, speak for the credibility of the product / service.

 

Therefore when business owners implement both SEO & SMM they can not only come in first  few positions for relevant keywords, they can be assured that through SMM, they have established their brand.

 

PayPerClick can be implemented for immediate visible results while Organic SEO can be done for ensuring results for relevant keywords.

 

SMM can be implemented by effective participation in social networks. The main ones being,

 

· Blogs

· Facebook

· Linkedin

· Twitter

 

Through these Social Media Networks one can

 

1. Establish Branding (matching with website)

2. Increase Traffic (create targeted traffic)

3. Implement CRM (Customer Relationship Management) and URM (User Relationship Management)

 

According to recent figures by CNN.com/technology, the population of Facebook was over 300 million, nearly as large as US population which is 307 million. This only confirms that people would be using Social Media before buying anything as they rely on user’s experience about the product / service.

 

Since web 2.0 has made the world a flat one, getting traffic from different parts of the world plays an important role if your business caters to their requirements. Hence all business owners, experts, offering services in medical, legal, IT etc should start implementing SMM to realize its full potential for professional success.   

 

The video embedded shows how SMM can be implemented to promote business.