EduTek n Social Media Advisor

Ignite Chennai

This Friday, i.e. on 23^rd instant I spoke about ‘Social Media 4 Learning / CRM / Marketing’ to ignite Chennai. The program was organized well by team members of Ignite Chennai belonging to ThoughtWorks.

The program commenced with interesting group events for few minutes followed by speeches of various presenters.

The following hyperlink ‘Ignite Chennai’ shows some of the shots taken during the program.

After about 2/3^rd of presentations there was a small break for refreshments.

All the topics were quite interesting varying from “How NOT to run a NGO” to “Entrepreneurship & Love” to “Be an insane presenter” to “Evolving music” to “Ignite the spark within you” to “PM lessons for real life” to “Enjoy the simple moments” to “Marketer’s dream”,  and so on

The program continued after 10 min break and was concluded where all the speakers were presented with token of gift with ‘Ignite Chennai’ imprinted on it.

Augmented Reality

Augmented reality is one of the newest innovations where audio, graphics and other sense enhancements from computer screens are superimposed onto real time environments. On the spectrum between the two extremes of real world and virtual world, augmented reality is closer to real world.

To view augmented reality, you require the following things:

· Head mounted display to view superimposed graphics and text

· Tracking and orientation system to identify user’s location with reference to surroundings apart from tracking user’s head and eye movements

· Mobile computers to create required graphics

But now-a-days mobile AR platforms are available for iPhone and enable users to view digitally displayed information around by just pointing their phone.

Though Augmented Reality finds its applications in various fields such as entertainment, medicine, gaming etc it can be used in education to enhance learning.

GPS enabled mobile devices can be used for enhancing field trips by providing information in the form of audio, video, text about real objects. Thus Augmented Reality offers experiential and location based learning enabling the students to explore the content with respect to context.

I found this video titled ‘Augmented Reality –The future of Education’ quite interesting. You can also view the same by clicking here.

If you’ve come across any interesting links do share by adding them in the comment box.

Social Media Marketing (SMM) & SEO

I have been saying about the importance of Social Media Marketing (SMM) and how it should be complemented by SEO. My earlier blogs related to SMM are:

· SML (Social Media Learning) & SMM I & II (Social Media Marketing

· Real-time Search Using Bing Twitter and Twoogle

· Social Media Optimization

· Role of Organic Twitter Optimization in Determining Twitter Grades  

· Social Media Marketing 4 Business Owners

As I have been saying, I have been participating effectively in various networks such as Linkedin, sending tweets regularly on Twitter and updating my status in social networks such as Facebook, Ning and other networks.

These participations followed by SEO have enabled my websites Advisor2U and blog EduTek n Social Media Advisor to occupy first few positions in first page of major search engines such as Bing, Google and Yahoo.

I have done a comparative study of analyzing the results for various keywords on two different dates separated by almost 6 months. The results confirm that effective SMM complimented by SEO not merely enable you to retain your earlier positions but enable you to achieve even better results.

The comparative analysis of my websites and blog can be accessed by clicking the following hyperlink ‘Progress of Advisor2U’s Websites & Blog’  or Download Progress of Advisor2U

Do share your experience if you’ve implemented SMM & SEO for your website.