In this blog post I shall briefly mention about the leading edge SEO techniques and suggest what you must do to improve your ranking factor in Google search engine.
The SEO techniques considered here are:
- RankBrain
- Voice search
- AMP
- Featured snippets
RankBrain is an algorithm that produces most relevant results for queries that are ambiguous or have multiple meanings.
For e.g. the word squash refers to a family of vegetables that have hard exterior shells, where the inside part is used by us. Squash is also an indoor sport played with rackets and a ball.
Hence when you use the word ‘Squash’ as search query we get the following results.
i.e., it shows results that are relevant to both sports and vegetables.
According to Google, RankBrain is the third most important element in the search algorithm, next to links and content. Therefore we must optimize your website for RankBrain. How do you achieve this?
The answer is simple. You provide quality content to human beings that offers positive user experience. You need not stuff the content with certain keywords. The content with relevant keywords must flow naturally.
To read the entire article please visit the following link as I had recently published the article in LinkedIn /Pulse
https://www.linkedin.com/pulse/leading-edge-seo-techniques-dr-kumuda-gururao/