EduTek n Social Media Advisor

Google Shopping Ads Vs Amazon Ads

In this blog post let me explain the similarities and differences between Google Ads and Amazon Ads and finally inform you which one you should use to promote your business.

But still there are few differences between them.

Which one should you use?

It depends on your business goal.

If your intention is to create brand awareness or collect leads, then you should go for Google shopping ads. GSA (Google Shopping Ads) take the viewers directly to your landing page and provide an opportunity to showcase your product along with other products.

Even if they don’t buy it offers an opportunity to capture the visitor’s information by allowing him to subscribe to your newsletter or register for webinar etc

But if your intention is conversion, then you can opt for Amazon Ads as you are targeting a visitor who is already shopping or intend to buy.

Also keep in mind the different controls offered by each of them along with pricing. At Amazon you may have to sell your products at more affordable prize.

Therefore consider your business goal and depending on that choose the right platform by keeping in mind the similarities and differences between them.

You can access the following infographics related to this topic by clicking the hyperlinks:

• Google Shopping Campaign
• Amazon Ads to Promote Ur Business

Teno App, India’s Free to Use Mobile ERP for Schools

I would like to ask all school admins, what is the ERP they are using if they have switched over to complete digitization. If not, they can explore Teno, a free to use mobile ERP for schools. Even if they are already using some, they can still explore the features of Teno and find out how it fares with the existing one.

‘Teno app allows school administrators, teachers and parents to stay connected at all times via real time messaging. Teno has comprehensive features ranging from user control management to multimedia messaging support’.

Teno enables

• Teachers to have one-to-one chat with parents and offer feedback about the student’s performance
• Schools to create class wise groups so that teachers can share important announcements, information with parents
• Schools to share class work / homework in various doc, image and multimedia formats
• Parents to make online fee payment
• Teachers to take attendance so that school admits can get online reports

Interested in knowing how Teno works? Then watch the video given below.

The app can be used on Android, iOS and Windows based phones.

Hope you enjoy using Teno!

Google Expeditions a VR Tool to Enhance Learning

 Google Expeditions is a virtual-reality (VR) teaching tool.

It enables you to swim with sharks, walk through a museum, visit outer space, and explore more wonderful experiences without leaving the classroom. There are nearly 500 expeditions available and more are in development.

The following video suggests how the classroom would be and how students experience the ‘Wow’ factor when Expeditions is used in classroom.

 

Source : https://www.youtube.com/watch?v=3MQ9yG_QfDA

So how would you get started?

You can get started by either buying the kit or by building your own kit.

For buying the kit, visit the following hyperlink and follow the instructions provided on webpage.

Get an Expeditions kit

In case you are building your set, then you must have the following things    

• A mobile device, preferable tablet for the guide (teacher)
• Mobile phones along with suitable VR viewers for learners
• A router to allow the Expeditions to run over local wi-fi network

The mobile phone must have a gyroscope and accelerometer and 1 GB ram with Android 4.4 and later or iOS 8.0 and later

Next you have to download the Expeditions app on your mobile phone and select the role of ‘Guide’ if you are going to lead your class and click the ‘Lead’ button.

For learners, they can click the ‘Follow’ button and follow the guide.

You are now ready to immerse your learners with the VR experience that your learners would definitely enjoy.

Source:
Infographic: The Top 25 Learning Management Systems: http://elearningbrothers.com/infographic-top-25-learning-management-systems/

Global Collaboration Day

 

GLOBAL COLLABORATION DAY IS SEPTEMBER 17TH

The Global Education Conference Launches New Online Event

for Students, Educators & Organizations 

 

Learn more about the event by reading the press release that can be accessed by visiting

the link given below:

http://www.scribd.com/doc/273908703/2015-Global-Collaboration-Day-Press-Release

How about Introducing Nano Learning to Improve Corporate Performance?

We are familiar with macro and micro learning.

Macro learning is associated with large content for large No. of people for long time where as micro learning / teaching is to do with small content for small No. of people for short duration of time.

How do you define nano learning / teaching then?

I shall define it as ultra small content catering to one learning objective meant for individuals (or very small group of not more than 4) lasting less than or equal to 9 min. duration.

It would definitely be part of micro teaching / learning which in turn would be part of macro teaching /learning and hence must be reusable

...... to read the entire article, visit the following link as I have published the article on LinkedIn.com/Pulse at 

https://www.linkedin.com/pulse/how-nano-learning-cpi-corporate-performance-dr-kumuda-gururao?trk=pulse_spock-articles

My Recent Updates in Educational Technology & SMM

My recent updates in Educational Technology and Social Media Marketing can be accessed by visiting the following links:

Educational Technology

Social Media Marketing

Education on Air

Join the free online ‘Education on Air’ conference organized by Google on 8 & 9 May 2015. Explore the details of conference by clicking here.

You can add your voice by joining the conversation through Twitter or Google+

The screenshot of interactive image from the conference page is given below.

Will Casual Learning Replace Gamification?

In this interview titled ‘GAMIFICATION IS OVER: NOW, IT’S ALL ABOUT CASUAL LEARNING’  Dave Cutler, the co-founder and CEO of mLevel, says that ‘Casual Learning is social, mobile and personalized. It’s designed to be consumed in short bursts when and where users need it. And it is designed to be fun’.

The company’s mLevel ‘is the industry leading casual learning platform used by global fortune 500 companies to make learning fun, while improving real business results’.

The following video suggests what mLevel is all about.

 

 

mLevel mission manager enables the learning professional to focus on content as game questions for various activities you’ve suggested can be generated automatically based on the content you’ve created. The user engagement is maximized with badges, leaderboards, real-time feedback and social learning interaction leading to motivated employees so that they perform better. The analytics engine helps you to assess and address, the knowledge gap of employees, providing valuable inputs, so that you can design your training programs accordingly.

Since it is cloud based no setting up time is required and hence can create your training programs easily.

You can try mLevel by clicking here.

Broadcast Your Presentations on Any Device

Today I came across Preso.tv that enables you to present on any device, be it desktop, mobile and projector screens at the same time.

You can upload your Powerpoint, PDF or word files and broadcast it to room or anyone online with mobile devices.

Image Source: http://www.preso.tv/Content/images/tourimages/tour1.png

At present it is free and no registration required. Hence those interested can explore the tool.