EduTek n Social Media Advisor

Google Shopping Ads (GSA) Vs Amazon Ads for Business Promotion

Do view my presentation titled 'Google Shopping Ads (GSA) Vs Amazon Ads for Business Promotion' at https://www.slideshare.net/ICT_Advisor/gsa-google-shopping-ads-vs-amazon-ads

The presentation explains through infographics the following:

• Google shopping ads
• Amazon ads to promote your business
• Similarities between GSA and Amazon ads
• Differences between GSA and Anazon ads

Google Shopping Ads Vs Amazon Ads

In this blog post let me explain the similarities and differences between Google Ads and Amazon Ads and finally inform you which one you should use to promote your business.

But still there are few differences between them.

Which one should you use?

It depends on your business goal.

If your intention is to create brand awareness or collect leads, then you should go for Google shopping ads. GSA (Google Shopping Ads) take the viewers directly to your landing page and provide an opportunity to showcase your product along with other products.

Even if they don’t buy it offers an opportunity to capture the visitor’s information by allowing him to subscribe to your newsletter or register for webinar etc

But if your intention is conversion, then you can opt for Amazon Ads as you are targeting a visitor who is already shopping or intend to buy.

Also keep in mind the different controls offered by each of them along with pricing. At Amazon you may have to sell your products at more affordable prize.

Therefore consider your business goal and depending on that choose the right platform by keeping in mind the similarities and differences between them.

You can access the following infographics related to this topic by clicking the hyperlinks:

• Google Shopping Campaign
• Amazon Ads to Promote Ur Business

Amazon Ads to Promote Ur Business - Infographic

 

 

The author is a digital marketing professional and can be reached at Advisor2U

Google Shopping Campaign

The author of this blog post is a Google Shopping Adwords Certified digital marketing professional. For details visit advisor2u.com

Event Promotion Using Digital Marketing

 

 

Note : The same has been published on LinkedIn Pulse at

https://www.linkedin.com/pulse/event-promotion-using-digital-marketing-dr-kumuda-gururao/

Drive Traffic to Your Website by Sharing a Link through Sniply

I am sure we all share links of good content to out followers in Twitter, fans in Facebook, Connections in LinkedIn and so on..

Have you ever wondered that you can drive traffic to your website through the link you are sharing? Yes, now you can!

Just create a button on the web page you share, and request your followers to visit your website.

Interesting isn’t it?

Just watch the video and explore Sniply to drive traffic to your website.

Video Source: https://www.youtube.com/watch?v=sjZWVJd0n_s

Analyzing Organic Performance through Google AdWords

We all know that one can realize the position on 1^st page of SERPs (Search Engine Result Pages) through AdWords.

By properly identifying your business goal and creating your customer profile, you can target your audience so that they respond to your call to action.

Depending on where your audience is, you can create a text ad / visual ad etc and then through analysis find out which of your campaigns are doing well, which ads are effective and which keywords are driving traffic and conversions.

But what about your organic performance?

That is, how would you find out how your website is effective in retaining traffic and making your prospects respond to your call to action?

You can get the above mentioned details and even more through Google Analytics.

But is there a possibility to view them in your AdWords?

Yes, you can view the organic performance of your website in AdWords by linking your Google Analytics account to AdWords account.

After linking, you can include the ‘Google Analytics’ metrics to your report column be it campaign level / Ad Group / Ad /Keywords level.

Thus Adwords enables you to view the performance of both your paid and organic results in one go! Isn’t it wonderful to realize your goal easily.

Do explore AdWords and view both the results if you have not already implemented it.

Deep Learning in Education and Digital Marketing

My interest in understanding deep learning a bit more in detail resulted in me enrolling for a Machine Learning course in coursera. Along with teaching and consultancy assignments I decided to get a better glimpse of ‘deep learning’ by understanding ‘Machine Learning’.

Hence the hectic schedule and could not write many blog posts. I completed the Machine Learning course successfully and really obtained a clearer vision for deep learning. Thanks to Prof. Andrew Ng of Stanford University and Tom for guiding us in discussion forums for doing the assignments.

My centum in Maths during my college days enabled me to easily understand the basics of Matrices that was essential for doing this course.

Deep learning plays an important role in Education and Digital Marketing the 2 fields where I have the expertise to offer my services. Deep learning is not restricted to these 2 fields alone.

It will play an important role wherever huge data is available to predict the future behavior of users whose data we shall be analyzing.

 

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To read the entire article, click here as I have published the article just now on LinkedIn Pulse.

Focusky – Free Video Presentation Software

Focusky enables you to create engaging business presentations and animated videos easily. You can access Focusky by clicking here.

The following video suggests how you should get started with Focusky.

 

Engage Your Followers Using Twitter Ads

Twitter Ads have come to India. Hence you can have more followers and engage them using Twitter Ads that can be created based on your business goals.

Hence in order to create the ad,

• Decide on your business objective
• Choose your campaign based on your business objective so that you realize your goal.

There are 3 types of campaigns you can create. They are:

• Website clicks and conversions
• App installs and app engagements
• Followers

Website clicks and conversions : create this ad if you want to introduce ‘call to action’ to your followers so that they can buy /download/ register for newsletter etc

App installs and app engagements: choose this option if you want your followers to install your mobile app or engage with the app

Followers: select this option if you want to grow more followers so that you can promote your service / product to greater audience apart from adding value to and gaining knowledge from the followers.

To create Twitter Ads, visit your profile and click ‘Profile and Settings’ and select ‘Twitter Ads’. Click the button ‘Create New Campaign’ as shown in the figure and proceed.

Twitter Ad Selection